The business plan should Founder / write inside but not more than one page on the subject site. For the selection of the site prior to a lot more criteria are used than is ultimately displayed in the business plan. In the business plan includes only the most important decision criteria. Too much text makes the reader of a business otherwise impossible to understand the “common thread” in the executions and to survey the basis for decision quickly.

In the first step to founder draw general information from journals, databases, associations or data from statistical agencies approached. Research on site but are nevertheless essential. Discussions with potential customers, with suppliers, with future competitors, local facilities such as Advertising associations, administrations, chambers, landlords, and surrounding shops can provide valuable information. The observation of pedestrian traffic is also important. More than 10 minutes walk to take customers in retail, for example, rare in buying and drivers avoid long journeys. The presentation of the results of the observation in the business plan makes sense – so show founders, that they have dealt intensively with the topic.

Furthermore, it is useful to create lists of criteria. How it looks with the number of passers-by? Nearby is a bus stop, a car park, a major road? What are the costs of implementation and internals? How large must the shop space! How much secondary area is used for? Are there nearby competitors and how the proposed project from adjacent to these competitors? A look at the proposed site development for building authorities is appropriate. Only those who are well prepared may ultimately face a successful start-ups and this is just preparing the site survey in advance of the planned foundation.